Finmark Is Gone. Here's Where Your Runway Model Goes Next.
By Vishesh Khurana — Aug 8, 2026
If you went looking for finmark.com recently, you landed on bill.com's homepage. No migration guide, no explanation, no page acknowledging that Finmark ever existed. BILL sunset the product on 1 April 2026, and bill.com/finmark returns a 404 today.
Over the past four years, essentially every financial planning tool built for early-stage startups has been acquired and folded into something larger and more expensive. Not one of them left a forwarding address that a seed-stage founder can use.
Where the startup FP&A tools went
Finmark was sunset by BILL on 1 April 2026 and finmark.com now redirects to the bill.com homepage, with no Finmark destination page anywhere on the site. Pry was acquired by Brex for $90M and its deep links now 404 outright. Causal was acquired by Lucanet in October 2024 and redirects to an enterprise Extended Planning & Analysis page. Mosaic was acquired by HiBob for around $35M and is now a module inside an HR suite. And on 22 July 2026, Runway Financial lost the runway.com domain to Runway AI, the video-generation company.
The part that actually matters
It would be easy to read that list as consolidation. It isn't. It's a migration upmarket. Runway's pricing page publishes no prices, no free tier, and no self-serve signup, and its paid landing pages segment audiences as 50-500, 500-1,500, and 1,500+ employees. Jirav, the only tool still operating independently, sells to accounting firms and does not use the words runway or burn rate on its homepage.
None of these companies did anything wrong. Enterprise FP&A is a better business than seed FP&A. But it leaves a specific person stranded: the founder with three employees, nine months of cash, and a board meeting in a fortnight.
What a spreadsheet actually costs you
A spreadsheet gives you a single line: we run out of money in month nine. It cannot tell you the odds. Real runway is a distribution, not a date, and a single-point forecast hides exactly the risk you are trying to reason about. It also goes stale, and it cannot answer the question founders actually ask, which is always some version of: if we do this thing, what happens?
What to do this week
Export your historical actuals to CSV while you still can. Separate measured numbers from assumed ones. And insist on a range rather than a date: if a tool tells you 7.8 months and cannot tell you the tenth and ninetieth percentile, it is giving you false precision.
Where FounderConsole fits
FounderConsole was built for the founder the rest of the market left behind. Upload a CSV of your monthly financials and get a runway distribution with P10, P50 and P90 bands rather than a single date. Model scenarios directly. Metrics that cannot be computed honestly from your data are marked as estimates or shown as N/A rather than invented. The runway calculator is free, with no signup and no demo gate.